Session Title

Common Strategy Mistakes—The Top Reasons Why a Product Strategy Fails

Abstract

The product strategy is a crucial product management artefact. But despite its importance, it is not always effectively used. In my talk, I'll discuss common product strategy mistakes that prevent teams from maximising value. I explain how you can avoid them, thereby increasing the chances of offering a successful product.

Bio

Roman Pichler is a leading product management expert who specialises in product strategy, product leadership, and agility. Roman has coached and trained product managers and product owners and advised product leaders for nearly 20 years. He is the author of four influential books, including Strategize and How to Lead in Product Management. Roman writes an award-winning blog, hosts a podcast, and shares practical insights on YouTube. His frameworks—including the Product Vision Board, GO Product Roadmap, and Product Strategy Model—are used by product teams around the world. Learn more at romanpichler.com.